Humanity may finally have taken this whole Nutella thing 10 steps too far, because McDonald’s in Italy has just decided to forgo the beef entirely and make a burger out of the chocolate hazelnut spread.
Brand Eating reports that the “Sweety with Nutella,” as the new burger is called, is a giant slather of Nutella sandwiched in the middle of a McDonald’s hamburger bun. The Nutella is baked onto the bun, so it’s sealed to the bread with a solid, dark brown layer that really does make the pastry look just like a hamburger. The center is a molten core of gooey Nutella.
It’s a dessert product on the McCafé menu, but it looks like a burger and comes in a cardboard clamshell box, just like a burger.
The combination of a weird novelty food and Nutella is too much for the Internet to ignore, and more than 700 photos have been posted with the hashtag #nutellaburger on Instagram. People love novelty, and they love Nutella, so a McDonald’s burger made of Nutella was virtually a guaranteed success.