Maxwell House Targets 'New Generation' with New Look

Maxwell House

Maxwell House hopes to appeal to the millennial market with a new look and more product options.

Maxwell House, the 121 year-old coffee brand once endorsed by President Theodore Roosevelt as “good to the last drop,” has updated its image and product line in an effort to appeal to a “new generation” of coffee drinkers. Here's a look at the rebranding:

In March, Maxwell House introduced its two most popular flavors in single-serve format (Maxwell House Pods): Original Roast and Master Blend.

The “redefined” and “re-grounded” image and product varietals will target young adults looking to start their day on the right foot, whether they’re about to embark on “selling that old car, applying for a job, or getting a first apartment.”

The new advertising campaign will combine Maxwell House’s iconic “good to the last drop” tagline with a new campaign called, “Say Good Morning to a Good Day.” The campaign will include television, print, and digital advertisements designed to appeal to a young adult audience.  

'Blue Hawaii' Elvis Mosaic Made From Coffee Cups Earns Guinness World Record10 Hilarious Coffee Mugs'Portlandia' Makes the Ultimate Hipster Coffee Shop Manifesto'Carrie' Telekinesis Trick Scares Coffee Shop Customers

Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy