Kitchen Stadium Hits The Streets At The New York City Food & Wine Festival's Next Iron Chef Experience

The Next Iron Chef Experience kicked off in Chelsea's Pedestrian Plaza between 9th Avenue and West 13th. The show's ominous theme music played in the background as a parade of Food Network stars and Time Warner Cable executives mingled over the brick streets of Chelsea.

The early morning emcee was none other than Alton Brown who gave the press the inside scoop on the upcoming fourth season premiering Sunday October 30th at 9 p.m. "What's different about this season is that it's more difficult." "Each and every episode will feature a chairman's challenge in which all of the contestants will cook outside of the kitchen, then fight to sudden death."  "In which the losing chefs of the Chairman's challenge will be pitted against each other and one of them will go home." May the best chef win!

Fans of the show, Iron Chef will get a chance to be part of the iconic "secret ingredient" altar reveal moment that Iron Chefs experience in Food Network's world-famous Kitchen Stadium. Guests will have the opportunity to film their best Chairman impersonation and read the show's opening lines, take photos at the Time Warner Cable and Food Network booth and win prizes throughout the weekend.  Visitors can also relax in the Time Warner Cable SignatureHome™ Lounge and check out the offerings from the company's premium the Chelsea location. Allez Cuisine!

Food Network stars like Chef Robert Irvine, Chef Anne Burrell, Chef Michael Chiarello, Chef Alex Guaranaschelli, Alton Brown and the newest Iron Chef Marc Forgione along with restaurateur Geoffrey Zakarian opened up about what new restaurants opening in fall they're excited about; what are some of the best seasonal fall foods and what foods they would be willing to not go locavore for.