JetBlue Goes Premium With The Launch Of Mint Class

It's been a decade since JetBlue brought its fresh take on air travel to the American skies. But while you might think of it as a budget carrier, and therefor incongruous with the kind of business, or first-class accommodations to which you've become accustomed, think again. JetBlue recently announced the launch of Mint, its new premium service that aims to provide a refreshing approach to upscale travel. Set to launch in June 2014 on flights between between New York (JFK) and California (either LA or San Francisco), the new Mint class aims to be more pampering, less stodgy and less expensive than the premium class accommodations offered by other domestic airlines.

For starters, JetBlue designed new seats for its Mint class, including full lie-flat beds that, at 6'8" by 22.2", are longer and wider than any other domestic business class seats, with adjustable air cushions and a massage function. 15-inch flatscreen monitors display 100 channels of DirecTV and over 100 channels of satellite radio, along with dual 110-volt power outlets, two USB ports and shoe storage. There's even a "wake me for service" indicator light.

JetBlue partnered with New York restaurant Saxon + Parole to develop the onboard menu that's served tapas-style, a cappuccino machine designed specifically for the aircraft, and had Birchbox design the amenity kits. Regardless of ticket class, all passengers get access to onboard wireless internet as well.