Although it’s already common to see the bright Jamba Juice advertisements on public transportation or online, you may soon be seeing more of them, as the company tries a new angle to appeal to a younger audience.
Jamba Juice has started one of its biggest-ever marketing campaigns in order to promote its Kids’ Menu that it introduced earlier in the year, according to Advertising Age.
The kids' menu includes four 9-ounce fruit and vegetable smoothies, including Strawberries Gone Banana, Berry Beet It, and Poppin’ Peach Mango and two food items developed for kids: a Pizza Swirl with turkey or a Cheesy Stuffed Pretzel, according to Advertising Age.
Each menu pairing was created specifically for kids and crafted to be healthy, according to the company’s website.
“Developed in conjunction with the expert dieticians on Jamba’s Healthy Living Council, these perfectly sized meals feature smoothies made with whole fruit and fruit and veggie juices, and tasty food items full of whole grains and protein,” the company wrote on its website.
The beverage company has also paired with Disney’s "Planes" in the promotion, which includes character cups from the film.