Brogurt: Is Yogurt Marketed for Men Even Any Good, Bro?
If you haven’t heard, marketing geniuses in the yogurt industry have started dabbling with a new, ridiculous concept: They’re making yogurts designed specifically for men. We don’t know about you, but to us, only a few things can be designed specifically for men (e.g. a jock strap) and yogurt isn’t one of them.
One brand named Powerful Yogurt uses a very simple bull design as its logo. Bulls, known for having big, swinging personalities (what did you think we were going to say there?) ooze testosterone, so it makes sense that a company trying to promote a manly man’s yogurt would have one of the ornery, horned beasts as its logo. Some alternative logos they (probably) considered were a shotgun, crushed beer cans in the shape of a hairy bicep, and the circle-and-arrow male symbol (visions of Austin Powers are dancing in our heads) being used as a spoon. This manly yogurt (brogurt or mangurt are viable synonyms) is also served in a black container because, you know, black is manly.
A plain Powerful Yogurt comes in an eight-ounce (227 gram) container. It has 140 calories comprised of zero grams of fat, 10 grams of carbs, and a whopping 25 grams of protein. That’s a lot of protein, (men need protein) but what separates this from a regular yogurt? The ingredients list doesn't contain any testosterone-boosting, dudes-only superfoods from what we can see. And, further, why the heck is regular yogurt not for men? We dove deep into the refrigerated dairy aisle, magnifying glass in hand, to do some investigative research.
An individual, six-ounce (170 gram) container of nonfat, plain Fage (lady) yogurt has a pretty similar nutritional profile to mangurt: This (apparently womanly) yogurt has 100 calories comprised of seven grams of carbs and 18 grams of protein. News flash: Women need protein, too, so is there a reason that regular yogurt has a significant seven grams less of protein than man yogurt? (If we said we weren’t repulsed by that phrase, we’d be lying.)
Yes, and it’s an obvious one: Look at the serving sizes. Apparently, being a manlier yogurt only requires having a larger single-serving sized container. Powerful Yogurt has two more ounces per individual container than Fage (57 more grams), and the results are clear. We’re not mathematicians, but if you put nonfat Fage in an eight ounce container it would have pretty much the same amount of protein as brogurt. They’re quite simply the same product and, as it turns out, size really does matter.
Our verdict: If you’re looking for masculine yogurt flavors like diesel fuel, manspreading-contaminated leather, or denim with baby powder, you’ll be sorely disappointed by yogurt for men. If you’re a man or a woman who just wants a larger size of yogurt, then maybe the mangurt is for you.