There are more than 40,000 items in your average supermarket, but most of these are owned by a handful of food industry behemoths. Major food conglomerates such as Campbell Soup Company, General Mills, ConAgra Foods, and Kellogg Company diversify their product lines in order to reach a broader market and put pressure on competitors. But building a new food brand from scratch is expensive, and sometimes it’s just easier to just buy one that already exists.
When a large food company acquires a smaller brand, that brand’s products get absorbed into the larger food company’s distribution network. This gives the smaller brand better access to national grocery chains and customers. Shoppers, however, can lose trust in a brand after knowing it sold out to a giant corporation. The quality of the product can also change since corporate food conglomerates are focused on reducing costs, which motivates them to use cheap or low-quality ingredients.
This article reveals which small, organic, and environmentally conscious food brands are actually owned by major food goliaths.