Giada Triscuit

Triscuit Maker Fund

Triscuit Is Donating $250,000 to Help Fund Food Maker Projects on Indiegogo

Brand will be flash funding campaigns in line with its belief that “inspired creativity starts with something simple”
Giada Triscuit

Triscuit Maker Fund

Triscuit partnered with Giada De Laurentiis to make the announcement.

Triscuit is helping to make the dreams of food makers and entrepreneurs come true with its donation of $250,000 to select food maker projects in Indiegogo.

The brand believes inspired creativity begins with something simple, and is flash funding 50 campaigns that it believes are in line with this belief, according to a release.

“Like Triscuit, I have great admiration for today's community of food makers, because I know the kind of work that goes into taking a simple idea and building something impactful,” Giada said. “I'm thrilled to be working with the brand to elevate and encourage new small businesses at various points on their journey from concept to success.” [related]

Triscuit’s generous donation follows an initiative in 2015 in which the brand partnered with five artisanal food businesses to create products that paired well with Triscuit. Julia Nathan, brand manager for Triscuit, says, “Triscuit was started in 1902 by an enterprising small business owner who created a woven cracker starting with three simple ingredients- wheat, oil, and salt. That same dedication to maximizing something simple lives on, and we want to encourage it wherever we find it.”

Funded projects span across the United States and Canada and are both big and small. They include a Vietnamese-style crawfish food truck, a peanut butter and jelly company that gives back, and an aquaponic startup.

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“Indiegogo has a robust community of entrepreneurs, makers, and innovators and they, in turn, have authentic stories and passionate communities,” said Slava Rubin, co-founder and chief business officer of Indiegogo. “Triscuit's maker-focused mission is very much aligned with that of our campaigners, so we're incredibly excited to work together on a sponsorship program of this nature.”