Netflix is continuing to take on Food Network with new food-related programming. After the success of shows like Nalied It! and Ugly Delicious, the streaming service announced that a new food competition, Sugar Rush, is set to debut on July 13.
According to the show’s trailer and Netflix’s press site, Sugar Rush will feature four teams of bakers making cupcakes, confections, and cakes while racing against the clock as they hope to win $10,000. The name of the show implies that time will be short, but expectations for these baked goods will be high. The new series will feature pastry chef judges Candace Nelson and Adriano Zumbo alongside host Hunter March.
Could Sugar Rush become the next Cupcake Wars? Only time will tell, but Netflix has kicked up its output of food-related programming. In 2018, the streaming service has debuted multiple culinary competitions and shows.
Netflix had a bona fide hit on their hands with the Pinterest-gone-wrong competition Nailed It upon its debut in March, and their reboot of makeover show Queer Eye has also been a massive success. Netflix also has food competition shows Cooking on High, Zumbo’s Just Desserts, and The Big Family Cooking Showdown as well as magazine-style food shows such as Somebody Feed Phil, Chef’s Table, and David Chang’s Ugly Delicious. But if you’re looking for even more food television, consider sitting back and watching shows about these TV restaurants we wish were real.