The package that our favorite snack comes in is something that we tend not to give much thought to. Its primary function is to just tell us the name of the product, after all, and maybe a little bit about its nutritional content and ingredients. But when was the last time that a snack’s packaging really made you take notice? These nine packages certainly will.
This all-natural snack brand was acquired by General Mills in 2012, and might just have the best packaging in the General Mills portfolio. The black border, the individual chip with its dark shadow, the solid white background, the minimalist and elegant text… they all communicate that this is a high-end chip.
This “farm-to-bag” popcorn company is working to disrupt the pop-at-home popcorn industry in a big way, starting with its packaging. There are no chemicals or heating elements, and each package actually contains three paper bags: the plain popcorn, oil, and flavoring. To communicate that this is a popcorn company like no other, Quinn’s packaging is simple, hand-drawn, and monochromatic. It communicates that, like the product, it doesn’t need to be flashy to be good, and doesn’t look like any other popcorn box on the scene.
Chia Pods contain chia seeds mixed with fruit and coconut milk. Its packaging is made from 30 percent recycled material and is 100 percent recyclable, and each container really is its own little pod. The font is bold and easy to read, and also somehow retro. The icing on the cake, however, is the little built-in spoon on the top of each container. These guys could have just put their product in a standard yogurt container, but instead they invested something completely unique.