In a letter to UberEATS customers in New York City, Uber announced that it was shutting down an option called Instant Delivery, a short-lived service that offered customers a choice between two menu items from a restaurant that would be delivered in less than 10 minutes.
Both items could be made in bulk — sandwiches and salads, for example — and carried by Uber drivers in their cars to make delivery as efficient as possible.
The nearly “instant” option hit a snag, however, when it went up against New York City traffic, and the company was forced to admit that it was not feasible for drivers.
“In order to bring you the most exciting selection, the highest quality food, and the fastest delivery time, we’ve decided to narrow our focus,” Uber told New York City customers. “Starting today, 4/18, we’ll no longer be offering a daily Instant Delivery lunch menu.”
Uber’s standard meal delivery service remains intact, and Instant Delivery is still available in other participating cities.