Pizza Hut is breaking records in the name of pizza — the chain claims to have set the world record for most dominoes knocked down in the shape of a cheesy pie. The set-up, which took a 14-person team two days to build, appears in a pizza propaganda video for Hut Rewards — the company’s customer loyalty program, which awards points for every dollar spent.
Now through Aug. 31, if you’re a member with marvelous guessing skills, you can win free pizza for life. Hut Rewards members are invited to guess the number of dominoes knocked down in the video, and the winner of the contest will be credited with 312,000 points — good for one pizza every other week for 60 years.
In the video, the domino frontline topples Pizza Hut’s logo followed by the downfall of numerous slices: pepperoni, sliced green pepper, mushroom, onion, spinach, and bacon. A cheese grater pulverizes brick cheese, leading to the collapse of massed rows of pizza boxes. Dominoes circle back to a colossal pie, which falls, and then, somehow, its toppings are catapulted on top. The ending reveals a sign that reads, “No one outpizzas the hut.” Meaning no one, like, er, Domino's?