The merger would have allowed the locally beloved Tartine Bakery to gain considerable brand recognition, and for Blue Bottle to sell Tartine Bakery’s bread and pastries in its shops.
While both companies will continue with individual expansion plans outside of San Francisco, including New York, Los Angeles, and Tokyo, the would-be business partners ultimately decided that “remaining separate companies makes the most sense.”
“Our individual plans would be better served pursuing them independently,” Tartine Bakery owner Chad Robertson told the San Francisco Chronicle. “Coffee infrastructure doesn’t really support food and food infrastructure doesn’t really support coffee.”
Tartine Manufactory, a restaurant and bakery from Robertson and co-owner Elisabeth Prueitt, is slated to open next spring.