Eenmaal, the world’s first solo dining restaurant concept, lands in London this week from Amsterdam for a two-day stint. The sold-out ticketed event (sponsored by Glaceau Smartwater) treats diners to a three-course lunch in Soho, with each guest seated at a table for one.
Dutchwoman Marina Van Goor brings the somewhat controversial pop-up to London in hopes that people will reclaim their lunch break and disconnect properly from social and mental noise. She says, “I’m so excited to bring Eenmaal to the U.K. … the original concept was designed to turn the negative connotation surrounding eating out alone into a positive one, as a social response to the idea that eating alone is a sign of loneliness.”
Arguably, London is one of the world’s more hyper-connected and distracted cities, and many in the capital welcome (or are at least intrigued by) Marina’s novel pop-up offering. “I look forward to encouraging Londoners to reassess their routine, taking a moment to disconnect from our hyper connected society and enjoy the ‘now’ that is vital to our wellbeing,” Goor says.