Cheetos will be sponsoring the US Olympic Curling Team in the 2018 Winter Olympics in South Korea. The move to sponsor “one of America’s least participated in sports” was explained via a press release from the Frito-Lay brand.
“We hope to infuse a little fun and a lot of fan support to ensure USA Curling gets the attention and support it deserves — in a way only Cheetos can,” said Ryan Matiyow, senior director of marketing at Frito-Lay.
Cheetos has enlisted NFL tight end (and apparent curling fan) Vernon Davis to get viewers excited about the sport and help the sport of curling “sweep the nation.” He will be promoting the hashtag “#DoTheCurl” — which people can search on social media to learn more about the campaign and the sport.
“These are exciting times for all who are part of USA Curling,” Rick Patzke, the CEO of USA Curling, explained in a statement, “and the opportunity to join with Cheetos to rally America's support for curling is historic.”
Want to learn even more about Cheetos now that you have discovered the brand’s apparent love for curling? Here’s an inside look at the Cheetos Museum.