Cereal Killer Café Lands in London

The U.K.’s first “cereal bar” has opened in East London’s Shoreditch neighborhood
Credit: Cereal Killer Café

Twin brothers Alan and Gary Keery have opened Cereal Killer Café in East London.

London’s first cereal bar has just opened its doors in East London’s trendy Shoreditch neighborhood. The Brick Lane-based Cereal Killer Café offers more than 100 different globally sourced cereal brands, 20 toppings like rainbow sprinkles and banana slices, and 30 varieties of milk for nostalgic, sweet-toothed patrons. This “cereal bar” offers small bowls of cereal for £2.50 ($4), medium bowls for £3 ($4.75), and large bowls for £3.50 ($5.50) — all available for breakfast, lunch, and dinner. Gary Keery, the café’s co-owner (along with his brother, Alan), explained, “We thought, ‘Well, why isn't there anywhere that you can just go and sit down and have a bowl of cereal?’”

Surprisingly, the café’s novelty continues. Also available are “cereal cocktails”, non-alcoholic mixtures of different cereals, milks, and toppings. Their “Double Rainbow” cocktail, for instance, combines Trix, Fruity Pebbles, and strawberry milk, topped with freeze-dried marshmallows.

Destined to be a hipster hit, diners will be surrounded by an all-vintage atmosphere: think old-school memorabilia and magazines, cereal-box toys, old cartoons playing on their TVs, and a soundtrack from the 1980s and 1990s. “We want people to come in and think, ‘God, do you remember this?’ and just feel like a kid again,” Keery said.

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It’s yet to be determined whether this London venture will be a force or a short-lived fad, but the chance to feed your sugar-starved inner child has never been quite this exciting, or literal.