London’s first cereal bar has just opened its doors in East London’s trendy Shoreditch neighborhood. The Brick Lane-based Cereal Killer Café offers more than 100 different globally sourced cereal brands, 20 toppings like rainbow sprinkles and banana slices, and 30 varieties of milk for nostalgic, sweet-toothed patrons. This “cereal bar” offers small bowls of cereal for £2.50 ($4), medium bowls for £3 ($4.75), and large bowls for £3.50 ($5.50) — all available for breakfast, lunch, and dinner. Gary Keery, the café’s co-owner (along with his brother, Alan), explained, “We thought, ‘Well, why isn't there anywhere that you can just go and sit down and have a bowl of cereal?’”
Surprisingly, the café’s novelty continues. Also available are “cereal cocktails”, non-alcoholic mixtures of different cereals, milks, and toppings. Their “Double Rainbow” cocktail, for instance, combines Trix, Fruity Pebbles, and strawberry milk, topped with freeze-dried marshmallows.
Destined to be a hipster hit, diners will be surrounded by an all-vintage atmosphere: think old-school memorabilia and magazines, cereal-box toys, old cartoons playing on their TVs, and a soundtrack from the 1980s and 1990s. “We want people to come in and think, ‘God, do you remember this?’ and just feel like a kid again,” Keery said.
It’s yet to be determined whether this London venture will be a force or a short-lived fad, but the chance to feed your sugar-starved inner child has never been quite this exciting, or literal.