Cadbury Releases New Candy Bars for Chocolate Fans ‘Seeking a New Taste Experience’
Just in time for the Easter candy season, English chocolate maker Cadbury has introduced two chocolate bars aimed squarely at “adventurous chocolate fans who are seeking a new taste experience.”
Featuring “luxury” ingredients that are sprinkled on top of the bar rather than hidden inside, the first Dairy Milk Medley bar comes with dark chocolate chips, caramelized hazelnuts, and bits of raspberry. The second comes with dark chocolate chips, bits of crunchy biscuit, and fudge pieces.
Both bars, which hope to cater to chocolate-lovers who find the creamy texture of a standard chocolate bar a little pedestrian, also break off into larger pieces than a typical Cadbury bar, so that “just a couple pieces make a perfect treat,” according to a press release.
We’re not quite sure whether Cadbury has a guaranteed hit on its hands, but it makes sense that the company is trying new tactics in advance of Easter. Earlier this year, it was revealed that the company suffered a $9 million sales slump after changing the formula of its quintessential Easter classic, the Cadbury Creme Egg, to contain cheap cocoa mix instead of chocolate. Cadbury, however, has not yet acknowledged the link between its disappointing sales and its disappointed Creme Egg loyalists.