What's the quickest way to get consumers to remember a product? Write an unforgettable jingle. It's no secret that putting words to a melody is a tried-and-true way to remember something (teachers have been using this method for years). But some food jingles become so ingrained, in fact, that they become pop-culture icons. They also get lodged into the part of your brain that seems to have the “Repeat” button pressed down for hours, because once these jingles are stuck in your head, they’re not going anywhere.
“I feel like Chicken Tonight, like Chicken Tonight!” This product hasn’t even been available in the U.S. for years and the jingle is still stuck in our heads!
“The best part of waking up is Folgers in your cup!”
“Gimme a break, gimme a break! Break me off a piece of that Kit Kat Bar!”
“Fresh goes better with Mentos fresh and full of life!”
Oscar Mayer has captured lightning in a bottle twice, with two catchy jingles. The first, “Oh, I wish I were an Oscar Mayer wiener,” was written in 1965, and the second is from about 10 years later: “My bologna has a first name, it’s O-S-C-A-R.”
“Rice-a-Roni, the San Francisco treat!”