Skittles! Who doesn’t love Skittles? The chewy fruit-flavored candy is the most popular chewy candy among kids and comes in lots of varieties, including Tropical, Wild Berry, Sour, Smoothie Mix, Mint, Chocolate… the list goes on and on. But even if you’re as obsessed with Skittles as Marshawn Lynch, we bet that there are some things you didn’t know about this magical little flavor bomb.
They Were First Sold in America as An English Import
Skittles were first invented in 1974 in England, and were introduced in the United States as an imported product in 1979. Production began in the United States in 1982.
It’s America’s Second Most Popular Chewy Candy
The first? Starburst.
“Taste The Rainbow” was Introduced in 1994
The slogan was developed by New York ad agency D’Arcy Masius Benton & Bowles
They Were One of The First Candies to Heavily Use Social Media
By 2009, Skittles had already established a major presence on YouTube, Facebook, and Twitter, and created a whole marketing campaign to get the word out, making it one of the first food products to seriously go all-out in its social media push.
They’re One Of The Most “Liked” Brand Pages on Facebook
With more than 25 million followers, Skittles is one of the most “liked” brand pages on Facebook.