New Coke, Colgate Lasagna, and 14 Other Food Products That Failed Miserably
When we go to the supermarket, we have certain expectations of the products that we’ll see there. For example, ketchup will be red, not purple. Jell-O will not be celery-flavored. Life Savers will be little round candies, not soda. When these expectations are turned on their heads, not only is there a bit of cognitive dissonance, it’s just bizarre. And it’s not until the shock wears off that we actually ask ourselves, "Why would anyone possibly want to buy this?" We've tracked down 16 times when new product launches failed miserably.