There has been no shortage of celebrity-supported intoxicants in recent years… but how many of the products actually do well? Well, we may have found one that we won’t be embarrassed to bring to a party. The people behind the Swish Beverages are entertaining and the drinks are actually great.
Started by curator The Fat Jew, actor/singer Tanner Cohen, and actor and White Girl Problems co-founder David Oliver Cohen, Swish has found an immediate audience with its Family Time Is Hard Pinot Grigio and its White Girl Rosé. Its most recent addition to the collection, Pink Party Rosé With Bubbles, already has a following. The Babe Rosé With Bubbles is sold in cans, which you can buy in a four-pack online.
On behalf of The Daily Meal, I spoke with two of the company’s owners. They were funny, as expected, yet refreshingly honest. It makes you wish that all wine companies could be so fun.
The Daily Meal: Which is your favorite Swish variety?
Tanner Cohen: I love Babe. You can drink it anywhere, and that's the definition of freedom.
The Fat Jew: Our new bottle of sparkling is called Pink Party. It’s amazing and inexpensive. You can basically buy two bottles for the price of one. Drink one and pour the other in a pool or some shrubs just for a strong Instagram photo. Content!
Where is the Pink Party Rosé sourced from? The same vineyard as your other products?
Cohen: That's right. Our rosés are all sourced from the same blend.
The Fat Jew: The vineyard is in central California, near Fresno. The area is definitely more famous for its powerful meth, but it's also a region that produces phenomenal wine. People always expect our products to be more fun than delicious, but then drink it and are like “Oh, that's actually pretty good.” Which coincidentally is what we were going to name the rosé initially.
What are some foods that the Pink Party Rosé goes best with?
The Fat Jew: It pairs well with absolutely everything. Drink it with puffy cheese doodles, drink it with locally sourced conflict-free burrata. Either way works.
Cohen: It's designed to be a celebration every time you drink it, so whether you're pairing it with a gorgeous lunch salad or a string cheese, it's gonna be a good match.
Are more varieties from Swish to be expected in the future?
Cohen: The next thing in the pipeline is a new installment in the canned BABE line.
The Fat Jew: The can category is exploding because it's portable, delicious, and also you can do fun stuff with it, like shotgunning. So yes, definitely more cans. Also, pink kegs!
What is your favorite restaurant in New York?
The Fat Jew: Dallas BBQ. Any place that serves you a strawberry margarita the size of your actual head with multiple floaters of cognac in it is my kind of culinary experience.
Cohen: I’m currently obsessed with Lilia and the tacos at Los Tacos No. 1 in Chelsea Market.
What is your favorite restaurant in Los Angeles?
Cohen: All the delicious sushi. When I'm in L.A. I feel like it's a constant stream of sushi into my mouth and it's wonderful.
The Fat Jew: ZANKOU CHICKEN FOR LIFE. Sorry for yelling.
Swish aside, what else are you working on at the moment?
Cohen: I'm almost done writing a scripted podcast that will be going into production this fall. It's a detective comedy. It's cute.
The Fat Jew: That is such a wild answer. A scripted detective comedy podcast?
When not busy with work, how do you like to spend your free time?
The Fat Jew: Eating sandwiches, thinking about all of Steve Harvey's amazing 10-button suits, throwing pottery on the wheel.
Cohen: I travel as much as possible. Also love taking selfies.
Finally, any last words for the kids?
The Fat Jew: “If you don't know what to say, just be like ‘that's hot.’” -Paris Hilton
Cohen: “If you can't love yourself, how in the hell are you gonna love someone else?” -RuPaul