Beginning Monday, April 20, Baja Blast will be available on store shelves, but “once the last of the bottles and cans are sold, that's it,” said the company. Mountain Dew Sangrita Blast will also be available in the same format until supplies are gone.
After that, both Mountain Dew drinks will return to the realm of Taco Bell exclusivity.
Since it arrived at Taco Bell, by the way, Baja Blast has become the chain’s second-largest and fastest-growing beverage. That popularity has translated into more than $1 billion in retail sales, according to PepsiCo.
Pepsi, by the way, recently replaced Coca-Cola as the NBA’s official marketing partner. In the United States and Canada, that means Pepsi will focus on Mountain Dew as its leading soft drink brand.