Dominique Ansel, creator of the Cronut, has teamed up with Food Bank for New York City to create the Cronut Project, a weeklong philanthropic team effort that will feed both the Cronut craze and the city’s hungry.
Every day through Aug. 2, the Cronut Project will open up two bidding wars, each over a single Cronut. Two individuals — the highest bidder and another, chosen randomly — will each win one of the prized pastries, which have been garnering attention from the media and food lovers since they debuted in May.
All proceeds of the bidding will go to Food Bank for New York City, which, according to the project’s website, offers 400,000 free meals to New Yorkers in need every day. Bidding starts at $5 (which is the Cronut’s retail price) with every dollar giving the donator a chance to win.
If you need another incentive, Ansel has reportedly created a new flavor just for the fundraiser: a special-edition passion fruit Cronut.