Coca-Cola Re-Launches in Myanmar
Travelers can rest easy because now there is one more place in the world to get a Coca-Cola.
After nearly six decades without, Coca-Cola has re-launced two of its soft drinks, Coke and Sprite, in Myanmar, according to Bloomberg News. The company pulled out of the country in 1962 after a military coup.
Coca-Cola recently opened a bottling plant in the country as part of a deal with Pinya Manufacturing Co, a local soft drink company.
The deal is part of the company’s $200 million investment in Myanmar over the next five years, said CEO Muhtar Kent to Bloomberg News. Kent said the deal is important and historic, even comparing it to the fall of the Berlin Wall.
“It’s a great moment in history, just like it used to be when we opened up our business in east and central Europe in the former Soviet Union right after the fall of the Berlin wall,” Kent said.
Still, even with historic strides for Coke, customers in Myanmar may still have to ask “Coke or Pepsi?” because PepsiCo is in talks to return to Myanmar after leaving the country in 1997 because of human rights protestors.