CiCi’s Pizza is going whole hog with its latest advertising campaign for an addition to its buffet menu.
Under its new agency of record, Publicis Dallas, the 600-unit pizza buffet chain introduced this week the new campaign, “There’s More Where That Came From,” with television, digital and in-store elements to promote its new Hog Fest pizza.
The Hog Fest pie is topped with crisp bacon, Italian sausage, sliced ham and pepperoni, and the ad campaign includes animated pigs. The Hog Fest will be offered at least through mid-April, and is the first of several new pizzas CiCi’s will introduce in 2012, the company said.
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“The ad campaign is driven by our innovative pizzas like The Hog Fest, which elevate our buffet to something special and distinctive that guests can’t get anywhere else,” Nancy Hampton, CiCi’s Pizza chief marketing officer, said in a statement.
Shon Rathbone, Publicis Dallas’ executive vice president and executive creative director, said, “CiCi’s is about family fun and great food for a great value, and the campaign brands each pizza with unique, colorful personalities to communicate that message.”
Coppell, Texas-based CiCi’s has about 600 restaurants in 35 states.