According to Shanghaiist, the entrepreneur just opened his first bun shop on Wednesday. But he says that his years in the bar industry have taught him a thing or two about what customers want, and what they want is evidently to get a look at a very expensive automobile. So now he says he’s delivering any orders of 100 buns or more from behind the wheel of a Lamborghini. Apparently he expects this to be a value add to customers who just wanted a couple bags of baozi steamed buns.
Buns are generally a relatively low-cost, casual sort of food that’s not often associated with things like Lamborghinis, and these buns do not appear any fancier than normal. They might arrive in a Lamborghini, but they’re all just stuffed together in plastic bags like ordinary buns would be and are not reportedly made with high-end ingredients or special fillings. They're just normal buns in a Lamborghini. It’s an unconventional business model for sure, and it remains to be seen if people will really preferentially choose his bun shop for the sake of seeing a Lamborghini, or if they’ll just call the place with the tastiest buns, regardless of whether they’re delivered in a fancy car or on an electric bicycle.