Things are looking up for Boston Beer Company.
The popular beer maker that brews crowd favorites, like Samuel Adams, reported a second-quarter net income jump of 37 percent, according to the Associated Press. The increase can be attributed to amped up marketing practices and increased sales.
The company earned $19.7 million, or $1.45 per share, for the quarter that ended June 29. That was up from $14.4 million, or $1.06 per share, during the quarter that ended June 30, 2012, according to the AP.
This increase in profits has made the company more confident and able to expand, President and CEO Martin Roper told The AP. "Our business is healthy and we believe that the strength we see in our main brands may well reflect a response to our increased investments in media, local marketing and point of sale and the efforts of our increased sales force," he said.
Roper also told The AP that the company would continue its increased marketing tactics for the rest of the year.