Apurva Banastarker

• Wrote over 75,000 words of ghost-written published content in one month across topics like nutrition, baking, wine, pet nutrition, etc.
• While she writes baking how-tos, she actually secretly loves sneaking in weird ingredients into my own experiments.
• Her love for Asian food comes from its bold flavors, especially the kind of spice that lingers.

Experience

Apurva Banastarker is a marketing specialist with experience in content writing, SEO, digital advertising, and client communications. She has written blogs, emails, and website content for a variety of industries, with a focus on clarity, usefulness, and keyword optimization. She uses tools like SEMrush and Ubersuggest to plan and refine content strategies that support visibility and engagement.
She also has experience working on mobile, CTV, and OTT advertising campaigns, where she tracked performance metrics, created reports, and recommended optimizations. She has worked on content-driven projects by collaborating with designers, developers, and stakeholders to align messaging with user experience and brand goals.
Beyond agency and corporate roles, she is also passionate about startups and nonprofits alike, Apurva has contributed to organizations such as CivicTech Waterloo Region and The Successful Newcomer, helping with event coordination, outreach materials, and building accessible websites that amplify community impact.

Education

She holds an Ontario Graduate Certificate in Mobile Solutions Development from Conestoga College and a bachelor's degree in business administration with a focus on information technology from Symbiosis International University.