50 Cent Challenges Dr. Dre With SMS Audio Headphones

Watch out Dr. Dre, there's another rap legend breaking into the world of haute headphones. As the founder and CEO of SMS Audio, 50 Cent helped design a line of headphones that would impress music lovers with its professional sound quality (SMS does mean studio mastered sound, after all), while also appealing to the style savvy. Here's what you need to know to pick the pair that's best for your lifestyle:

SYNC by 50 Wireless Over-Ear Headphones ($399.95)

  • Available in shadow black, ghost white and silver obsidian
  • 17 hours of battery life with 50-foot range
  • Features Kleer technology, passive noise cancellation, a bass boost button, and on-board controls
  • Ability to sync up to 4 pairs to one audio source
  • Adjustable headpiece made with Shatterproof UFP™ polymer plastic
  • Accessories included: a hard-shell carry case, mic cable, 3.5mm dongle, Micro USB charging cable, USB/AC adapter, airline plug adapter, and microfiber cleaning cloth