This $3 Bakery Item Is A Staple For Trader Joe's Shoppers: 'These Last A Maximum Of One Day In My House'
Trader Joe's stocks all sorts of sweet and savory snacks for shoppers with the munchies. From peanut butter protein bars to rolled corn tortilla chips, there's something different for every day of the week. However, within the store's expansive range is one $3 bakery item that's become a staple for Trader Joe shoppers: the sea salt brownie bites.
These chocolatey squares have received rave reviews online from customers who can't stop eating through the entire package. One fan on Reddit said, "These last a maximum of one day in my house." Another Redditor shared, "I live ten minutes from TJs and ate the entire package on my way home".
So what's so special about these brownie bites? Take a look at the ingredients list, and they contain all the classic elements of a batch of fudgy homemade brownies, such as flour, cocoa, and eggs. They come in a $2.99 slab cut into eight portions, and each one is studded with chocolate chips, which gives them that prized almost-gooey texture. That said, it's the sprinkle of sea salt on the top that seems to set them apart from other brownies. One Reddit user said, "I love how salty they are. I'm a huge fan of salty and sweet but I feel like most salty and sweet items aren't salty enough. These brownies are so salty and it's amazing lol."
Salt amplifies the sweetness of Trader Joe's chocolate brownies
Adding salt to sweet treats isn't a new phenomenon; you've likely tasted a nugget of salted caramel or enjoyed a bag of salty, chocolate-covered pretzels that were difficult to put down. While it might sound counterintuitive, salt actually elevates the taste of chocolate by amplifying its sweetness, toning down any earthy bitterness, and boosting its inviting aroma. In the case of TJ's brownies, the salt provides balance and contrast against the sweet and fudgy brownie base, which keeps people coming back for more. Furthermore, sea salt crystals have a rounder flavor profile than regular table salt, which elevates the brownies by providing concentrated bursts of flaky sodium.
One Redditor posited that TJ's brownie mix can be used to prepare double the amount of ready-made salted brownies at home if you simply sprinkle the top with salt. It's true that both products have an almost identical list of dry ingredients, but the brownie mix has to be made with butter and whole eggs while the fully-baked brownie bites are prepared with palm oil and egg whites. This means there's bound to be a flavor and texture difference. The upshot? Head to TJ's and stock up on the sea salt brownie bites before they're snapped up by other chocolate-loving devotees!