The Specific Type Of Music That Makes You Drink Faster
Music is able to influence people in many ways. It evokes emotions that range from sadness to happiness, and even anger at times. The tunes you choose to listen to also have an impact on the foods you crave, as revealed by Psychology Today. When dining in a restaurant with calm, serene music, you're more likely to eat less and choose healthier foods. However, loud music brings more stress to the diner, often causing them to order more foods with higher fat and sugar content.
In fact, a 2018 study published in the Journal of the Academy of Marketing Science, which was conducted by lead author Dr. Dipayan Biswas, acted as confirmation for these claims (per EurekAlert!). Biswas and his team called hundreds of participants to dine in an environment where the music was adjusted from 55 decibels to 70 decibels, depending on the day. On the days when music was blaring the loudest, 20% of the subjects ordered higher-calorie foods. However, different types of music can also control your drinking habits, causing you to drink at an increased speed when heard, as per a 2008 study published in Alcoholism: Clinical and Experimental Research.
Why bars are never quiet
If you ever find yourself at a party, where chugging may be expected, simply blast loud music to get you in the mood. According to a 2008 study published in the journal Alcoholism: Clinical & Experimental Research, bars and clubs have a secret agenda when playing loud music (via Digital Music News). Apparently, the volume of songs causes consumers to drink a lot more alcohol, thus running up the tab and making the establishment more money. "Previous research had shown that fast music can cause fast drinking, and that music versus no music can cause a person to spend more time in a bar," Universite de Bretagne-Sud researcher Nicolas Gueguen explained. This information was revealed after a three-week study saw louder music lead to a 31% increase in alcohol consumption.
Although bars use this tactic to make customers stay, some establishments turn the volume up for the opposite reason. Restaurants implement this method to help turn tables quicker, allowing more money for servers and the business overall (per Popular Science). Now that you know the truth, maybe you'll be less likely to feed into the mind games next time you have a night out on the town.