On Super Bowl Sunday, you’ll find four types of people tuning into the game. There is of course the fan who actually loves football so much he tunes in to watch the game no matter who is playing. There is the eater, who is thankful for any excuse to eat wings and guzzle beer all Sunday.Then there is the music-lover, who only tunes in so they can gossip about the halftime show the next day. And finally, the commercial junkie, who waits all year to see what hilarious ads will air during breaks.
The anticipation is valid, as this is the time when companies’ marketing teams get the chance to really strut their stuff. A slot during the game is an extremely coveted spot, so much so that companies are willing to pay up to roughly $4 million dollars just for less than 5 minutes of airtime. And with roughly over 100 million viewers tuning in, it isn’t hard to understand why. Naturally, it is fair to expect that a Super Bowl commercial will be of another level of quality. And often times we are rewarded with great commercials that have us chatting about them around the water cooler the next day.
Then there are the commercials we wish we could turn back the clock on and reclaim those wasted 2 minutes of our lives. Like the silly SoBe Lifewater dancing lizards of 2008 or the ridiculous “Where’s Herb?” campaign Burger King launched in 1985. In hopes of being treated to a successful round of commercials in 2014, we rounded up some of the worst over the decades to remind you just how awful it can get. Check out the worst food and drink commercials we found in the accompanying slideshow.