In the latest fast-food reinvention, Wendy's has decided it needs a fresher look, which means a brand-new logo for the first time in 30 years.
"We want the most prominent symbol of our brand to reflect the transformation that's currently under way," Craig Bahner, chief marketing officer, said in a press release. "Our refreshed logo signals the innovation and fresh thinking taking place at Wendy's, while reinforcing that we are staying true to our values as a distinct and beloved brand."
So while Wendy doesn't look that much different, the actual logo is certainly revamped. They've gotten rid of the serif font, replaced it with handwriting-esque font, and have given Wendy a makeover. Brand New notes, "The hair now has volume (and styling), as opposed to the flat helmet hair of the old logo. The bows are more plump. The dress has been cut shorter along the neck so it doesn’t look like she’s going to a Renaissance fair. And the freckles, and the smile, and the innocent look are all there, inside a circle and not a weird oval."
Other changes on the way? "Image Activation" restaurants with new designs like lounge seating, fireplaces, flat-screens, and digital menu boards. And the menu still has Dave's Hot 'N Juicy cheeseburgers, plus four new entrée salads. We wonder if they'll be installing iPads, next.