Web Site Made Out of Bacon
In an effort to promote the newest flavor of Kraft Homestyle Macaroni & Cheese, sharp Cheddar and bacon, advertising agency CP+B thought it would be a good idea to create a version of the popular sports web site Bleacher Report entirely out of real bacon.
The folks at CP+B must be a bunch of geniuses — combining the ultimate dude food (bacon) with one of the biggest sports weekends of the year (March Madness Final Four) and one of the trendies sports sites out there is nothing short of inspired. So how did they pull it off? Check out this behind-the-scenes video and watch the crew create a model of the Bleacher Report web site skeleton, made out of perfectly crispy bacon strips — the artistry is undeniable.
To see the bacon web site come to life in all its porky glory, look for the yellow Kraft "baconizer" button, which will be live on Bleacher Report today, tomorrow, and next Saturday (April 7), and watch the magic happen right before your eyes.