Walt Disney World's Mermaid Doughnut Is The Latest Instagram Obsession

Disney is at it again with the Instagram-worthy snacks. After the massive success of its iridescent sweets and mermaid-inspired cupcakes, Walt Disney World's Magic Kingdom will debut a new picture-perfect treat in the coming weeks: a pretty purple doughnut inspired by Ariel from "The Little Mermaid."

Not only is the Mermaid Doughnut beautiful — with purple icing, a white chocolate mermaid tail and trinkets from Ariel's treasure chest — it's also totally scrumptious. The handmade yeast doughnut is wonderfully airy, and the dark purple sprinkles add the perfect texture and photographable contrast.

eat a "Little Mermaid"-inspired treat, you can get the ideal themed photo with it by the ride (before you take a big bite, of course) for your timeline.

quite yet, but it is expected to make a splash into the Magic Kingdom in the coming weeks. And who knows? If it becomes a fan favorite, it might just become one of the most iconic snacks at Disney.