What’s in a name? If you’re a business, company, or other brand: a whole lot. Brand recognition is an incredibly important factor related to success, so when most companies move their goods or services abroad, they don’t change or translate the name.
Of course, there are always exceptions. Some brands can’t use their chosen name because the original words sound or mean something different in another language; others need to come up with something new because their name is too similar to that of another brand that already exists locally; some countries even have laws that prevent a business from using certain names for various reasons that you’ll find more about if you read on.
While brand colors and visual logos often remain the same even when names change, this whole situation can be confusing for tourists, so if you’re planning to travel abroad and still wish to look for some comforts of home, keep these 10 brands in mind.