Taste Test: Whole Foods’ 365 Organic Morning O’s

Not quite as good as Cheerios, but still tasty
Dan Myers

Whole Foods' Morning O's are a little lighter than Cheerios, with more rice flavor.

When it comes to cereals, sometimes you don’t want something that’s completely loaded with sugar, especially after the age of 13. Whole Foods’ house brand, 365 Organic, makes a very good alternative to the processed stuff, as their Morning O’s, while a bit bland, are a good way to start the day, especially when mixed with some fresh fruit.

These little rings most closely resemble Cheerios, but the flavor and texture are a little different. These O’s are almost entirely weightless, and as they’re made from a combination of whole grain oat flour and rice flour, they taste almost like a cross between Cheerios and Rice Krispies. The only other ingredients are cane sugar, which is almost imperceptible (and adds only one gram of sugar per serving), a pinch of salt, Vitamin E, and calcium carbonate. They’re good on their own, but make a great neutral base for additions of fruit.

These little rings are very crunchy, light, and fills up the bowl without weighing you down. One 1-cup serving contains 120 calories, 1.5 grams of fat, 22 grams of carbohydrates, and 3 grams of dietary fiber. 

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Click here for all our Whole Foods' 365 product reviews.