In another Starbucks challenge this week, Seattle resident Beautiful Existence (legal name) has vowed to eat food and drink only at Starbucks-owned companies for a year. That's a lot of cheesecake pops.
MyNorthwest.com (hat tip to Eater) reports that Existence has a habit of creating yearlong challenges, such as only shopping at Goodwill for a year or following advice from Parents magazine.
Her current project involves eating and drinking at Starbucks, Tazo Tea, and Evolution Fresh (thankfully, all Starbucks-owned) while losing weight. Her plan? "I'm still trying to figure out how I can do sushi," she told MyNorthwest. "I have two friends who are chefs and I want to see if I can get them to help me tear down some of the products at Evolution Fresh and do something else."
Existence doesn't work for Starbucks, but just wanted to examine how Starbucks benefits communities, as well as bring a female voice into the food challenge world. "Where are the WOMEN challenging themselves in the world?" she wrote on her site. "Where are the effects being shown on a woman’s culture? A woman’s family and children? A woman’s diet, weight, fashion, checkbook, community, and world through challenges?" See: Julie & Julia.
Of course, a lot this is about the role corporations play in food culture, but her reasoning gets fairly philosophical after a while. Head on over to her blog (of course) to read her explanation.