Spotlight: West Elm
Owned by Williams-Sonoma, West Elm was born after the brand’s success with Pottery Barn Kids in 2002.
West Elm embodies the practical, affordable, and contemporary style of home décor. With its recent addition West Elm Market, the brand exercises the importance of care and repair in your life — from grooming to gardening to cooking and cleaning. They consider it their "general store."
With a heavy emphasis on design, West Elm’s consistent roster of collaborations from season to season keeps its customers on their toes and up with the trends. From stressing confetti and glitter with the Confetti System to everyday entertaining with Cake Vintage to the art of coffee roasting with La Colombe, West Elm has all of the bases covered.
As far as the store's furnishings are concerned, a very evident clean and neutral lifestyle is expressed with room for accents and bold add-ons for every room in the house. Shop everything from couches and bedroom sets to kitchen tables and lamps in store, online, or via catalog, but our favorite way is through their "color crush" and "we love" sections that blend trends and products together based on color palettes and trends — because every shopper needs a bit of guidance, right?