In the ongoing bacon-ification of everything (including alarm clocks), Ritz has introduced their new Bacon Ritz Crackers, and they want you to know that “if you thought bacon anywhere, any time was impossible…you’re wrong.”
As if people needed more convincing to give the new crackers a try, Ritz has also unleashed a sizable social media campaign to build up the hype.
As for taste test results, you should know that the new bacon crackers do indeed smell like bacon and leave your fingers a little oily, as if you were just holding a bacon strip between your fingers. They taste like Ritz crackers that have been hanging out near bacon, which is pretty much what we expected.
Although I doubt these will become a cupboard staple like the classic Ritz, they might add an interesting dimension to your next attempt at homemade Lunchables.
Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.