Red Robin Adds Beer Milkshake for Oktoberfest
Boozy milkshakes are a dime a dozen these days (but here's where to find America's best milkshakes), but Red Robin has found a way to turn Oktoberfest into milkshake gold. Introducing the Oktoberfest Milkshake, made with Samuel Adams Oktoberfest brew, caramel, and soft-serve ice cream.
"Nothing says Oktoberfest better than a beer, so I incorporated the fun spirit of Red Robin into this innovative milkshake," said Donna Ruch, master mixologist with Red Robin, in a press release. She noted that the 21-and-over crowd no longer has to choose between a beer or a shake to go with their burgers. The milkshake was added to avoid the "sea of sameness" with other fast-food burgers and shakes, said chief marketing officer Denny Post to Reuters. "The male at the table is the one more likely to take the bait," Post said.
Starting today, you can get the Oktoberfest Milkshake at one of the 460 Red Robin locations, along with other Oktoberfest-themed bites (like the Oktoberfest burger and pretzel bites). We like the idea of beer in a milkshake, but we also like a little bit of mezcal and absinthe in ours, too.