Inspired by a consumer demand for healthier and more flavorful options at the deli counter, Oscar Mayer has recently unveiled its Deli Fresh BOLD line of spiced lunch meats.
The expansion of the Deli Fresh line includes four new flavors: Cajun-Style Turkey Breast, Chipotle Seasoned Chicken Breast, Italian Style Turkey Breast, and Maple Honey Ham.
The line is geared particularly toward millennials, who are “asking for bolder flavors, simplified ingredient lists, and greater convenience,” said Tom Bick, Oscar Mayer’s senior director of integrated marketing communications and advertising.
Earlier this year, Oscar Mayer also released its Bacon Scented Alarm Clock, no doubt also aimed at tech-savvy twenty-somethings.
The whole line is gluten-free, 97 percent fat-free, and contains no artificial flavors or preservatives. The launch of the line, which is available nationwide, includes a full-scale media campaign starring the overly honest “Grandpa Frank,” as well as retail, print, and digital advertising.
Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.