Looks like OpenTable is slowly expanding its empire; the online reservation system is set to buy social media app Foodspotting for about $10 million, OpenTable announced today.
"The Foodspotting team is as passionate about dining as we are, and we're looking forward to leveraging their unique expertise in the areas of imagery and social sharing to enrich the OpenTable experience for diners and restaurants in new and exciting ways," OpenTable CEO Matt Roberts said in a statement.
OpenTable and Foodspotting have previously worked together, with OpenTable reservations made available in Foodspotting, and Foodspotting photos appearing on OpenTable. This deal might just be OpenTable's way of revving up their gears to fight off competition from Food Network's CityEats; Foodspotting just celebrated their 3 millionth spotting, after all, and is definitely more savvy with social media.
The Foodspotting app and site will remain as individual entities apart from OpenTable, however, but the partnership will allow OpenTable to give "smarter recommendations, better restaurant information, and a more visual, social, and design-driven dining experience." Foodspotting also partnered with GrubHub earlier this year, integrating online ordering with GrubHub through their site.