One of Canada's best-selling beer store chains, the Beer Store, is getting a makeover in its Toronto locations. The Beer Store is kicking off the start of the 2013 beer selling season with the official unveiling of four new pilot stores. The locations are spread across the Greater Toronto Area and incorporate new branding and store design features to improve the customer experience for beer drinkers.
"The unmatched selection, cold beer and efficient service that beer drinkers expect from The Beer Store are now being enhanced with a new look, brand and colour scheme, as well as helpful store design features that we hope will improve the beer shopping experience for our valued customers," said The Beer Store president, Ted Moroz in a release. "We'll be piloting these stores throughout the 2013 beer selling season and we invite you to 'Meet Beer' by coming in to check out the new features, tell us what you think, and pick up your favourite beer."
Some of the design changes include new logos and merchandise, an interior design, interactive digital touch displays to help consumers shop, and more refrigerators. And yes, the store employees even went through "beer college" training. "The Beer Store system is open to any brewer in Ontario or around the world and we want Ontarians to learn about and interact with the hundreds of brands that we offer," said Andrea Randolph, vice-president of retail in a press release. "Beer College training for our employees and new ways to feature our impressive selection of beer really showcases to our customers that we're serious about your beer."