Now Restaurants Stalk You After You Make a Reservation

Now Restaurants Stalk You After You Make a Reservation
Eleven Madison Park

You would sit in this dining room if you ate at Eleven Madison Square Park where diners are treated to an extremely personal experience. Is it too personal?

Picture this: you’re walking into an upscale restaurant that you’ve never dined at before. You’re greeted and congratulated on your brand-new job and told that the chef has taken care of your wife’s gluten allergy.

This is the next level in dining, where restaurant professionals are trying to provide a more personalized experience for their customers by Googling them after they make a reservation. One of the restaurants trying out this method is Eleven Madison Park in Manhattan, where mâitre d’ Justin Roller says that he “cyber-stalks” each of the restaurant’s guests on Google before they come to Eleven Madison Park.

He goes even further than birthdays or anniversaries:

“If I find out a guest is from Montana, and I know we have a server from there, we’ll put them together,” Roller told Grub Street. “Same goes for guests who own jazz clubs, who can be paired with a sommelier that happens to be into jazz.”

So is this okay? Or is it creepy stalking? According to a CNN poll, almost 40 percent of dining patrons would be okay with a restaurant Googling their name “if it means some special treatment.”

Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter @JoannaFantozzi

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