Despite all the fear of highly caffeinated drinks, a Denmark company has created the world's strongest caffeinated cola, called CULT Cola, with some 320 milligrams of caffeine per can.
Beverage Daily reports that the founder of CULT Energy Brian Sørenson decided to create a product that would keep people awake all night when he was working in nightclubs. "So we invented a cola with much more caffeine than a conventional cola," he said. "We thought that if we crossed over from energy drinks to cola, we might get some customers who didn't like the 'medical' taste of energy drinks." Now, CULT Cola reportedly outsells Pepsi in supermarket sales in Denmark.
Naturally, CULT has two levels of caffeination: the highest one contains 320 milligrams, while the lower version only contains 150 milligrams, for "markets with stricter rules over caffeine content."
Still, this is a large jump; a regular can of Pepsi in the U.K. has some 32 milligrams of caffeine, while a standard cup of coffee has around 80 to 100 milligrams of caffeine.