Woman Lets Customers Name Own Prices, Nearly Triples Revenue

Woman Lets Customers Name Own Prices, Nearly Triples Revenue

Photo Sasabune Omakase Modified: Flickr/erin/CC 4.0

Dana Parris' diner business was in a slump, until she made a decision to let her faith guide the way.

Dana Parris, the owner of the Justin Cookin diner in Dallas, N.C., recently decided it was time to “turn the cash register over to God,” reports the local Gaston Gazette.

In response to a recent slowdown of business at the diner, Parris decided to put the matter out of her own hands, and let her faith guide the way. Parris decided to let customers choose the value of their own bills, or rather, let them decide “What was it worth to you?”

So far, Parris has been able to serve a full meal to some customers who have been unable to provide what would have been the full price, while other customers “don’t seem to mind paying a little more.”

Within the first week of instituting this new policy, Parris has reportedly tripled what would have been her normal revenue in the same period, and has been convinced to continue the policy indefinitely.

“I pray that showing this little bit of faith will catch on and other people will have faith. I hope people will see his love shining here,” Parris told the Gaston Gazette. “Sometimes you just have to give control back to God.”

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Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.

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