Earlier this year, Pizza Hut introduced a by-the-slice concept in select markets, testing out a different strategy than the company’s familiar small box variety, beginning with stores in York, Neb., and Pawtucket, R.I., back in January.
Now, according to Columbus Business First, Pizza Hut will open another by-the-slice concept in Urbana, Ohio, with more locations to open around the country in the coming months. The updated quick-service concept will offer slices cut from 18-inch New York-style pizzas, starting at $2.50.
It would seem that Pizza Hut is in the midst of attempting to rebrand itself as a more viable fast-casual concept with greater menu variety. The redesigned concept is meant to offer something more like “the experience one might expect at a Panera or Chipotle,” including salad and pasta options, according to USA Today.
Recently, the chain even rolled out a “Skinny Slices” concept that offer customers a “diet” version of their favorite Pizza Hut options, with each pizza clocking in under 300 calories.
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Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.