P.F. Chang’s is going pink. October, as many of us know, is Breast Cancer Awareness Month, and besides the various walks and races for the cure, many companies are “going pink” to show their support for breast cancer research. Asian-American chain P.F. Chang’s has decided to paint 250 of their iconic 11-foot “horse warrior” statues that stand outside most P.F. Chang’s restaurants pink. Throughout the month, for every selfie posted in front of the bubblegum-hued horses, or for every sushi roll ordered at the restaurant, P.F. Chang’s will donate $1 to the National Breast Cancer Foundation.
“This October, P.F. Chang’s is dedicated to doing its part to support such a deserving cause through its partnership with the National Breast Cancer Foundation,” said Rick Federico, CEO of P.F. Chang’s. “As our iconic Warrior Horses are a representation of strength, painting and decorating them pink reinforces the support our entire organization has for breast cancer fighters and survivors across the country.”
P.F. Chang’s company-wide goal is to raise $100,000 for breast cancer research. The pink-horses concept began last year when a P.F. Chang’s partner, Tim Shay, painted one Washington restaurant’s horse pink last year in solidarity with his sister who had passed away from breast cancer, and this year it became a chain-wide statement.
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Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter@JoannaFantozzi