Pepsi Looking to Make Carbonated Candy Granola Bars
Snacking companies may be running out of ideas. From quirky new Oreo varieties like watermelon, to pumpkin-flavored everything, we thought we had seen it all. But now PepsiCo has applied for a patent on a new granola bar filled with carbonated, fizzy candy, á la Pop Rocks. The pop-in-your-mouth candy could be used inside chewy granola bars or other PepsiCo snacks to create a more entertaining snacking experience.
Carbonated candy basically consists of tiny sugar crystals that contain pressurized carbon dioxide, and cause that “popping” sensation when consumed. PepsiCo has not yet commented on the details of the new fizzy candy experiment, or when products will hit shelves. We can only imagine what pop rocks could do to some well-known Pepsi brands besides Chewy granola bars: Popping Sabra hummus? Fizzy Naked juice? Crackling Doritos? The possibilities are nearly endless.
We think it’s pretty ironic that a soda company is looking to dabble in carbonated candy, since the urban myth that pop rocks and soda are a deadly combination, perpetuated as an urban myth well into the 90s.
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Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter@JoannaFantozzi